STYLE WEEKLY - MARCH 2010 - "A Kiwi settles in at LuLu’s." 
Chef Neil Smith trades life on the road catering to rock stars for a gig at LuLu’s in Shockoe Bottom.  His grilled double-cut pork chop is caveman-worthy. You can thank the heavy metal band Nine Inch Nails for the recent elevation of the comfort fare at LuLu’s, the younger sibling of Millie’s. Chef Neil Smith traveled the world for eight years as a caterer for touring entertainers - most recently for Paul McCartney. But when Nine Inch Nails came here to perform at the Richmond Coliseum five years ago, Smith met a local gal who made him want to trade the exciting but exhausting globe-trotting for a place to call home. Click here to read more.

YELP - AUGUST 2010 - "Lulu's serves a fantastic brunch at really reasonable prices, and there is more food on the plate than I could even hope to eat in one sitting. I tried the frittata, and my friend had an omelet, and both were really delicious. Fresh ingredients, interesting specials, and good service. Its proximity to other Shockoe spots is an additional plus."

LuLu's in Shockoe Slip Restaurant Review

By Jon and Leah Nelson | Richmond.com
Published: October 08, 2010

Call Richmond a town of institutions. Sure, we get excited about new faces on the scene, but deep down, we love anything that is a long-standing Richmond tradition. We could name beloved institutions in many categories, from the Jefferson Hotel to Gene Cox, but when Richmond restaurant institutions come to mind, Millie’s often tops the list.

LuLu’s, also owned by Millie’s Paul Keevil, has only been on the scene for about three years, but it should be included in any list of quintessential Richmond restaurants. With an eclectic menu of fusion-style dishes, incorporating everything from Asian influences to Creole and low-country and a prime location overlooking the 17th Street Farmers’ Market, it should be considered a top choice, not only for dates and outings with friends, but also as a great place to show off to out-of-towners. We have had many excellent meals there over the years, but decided to make another visit to see if the early promise has endured.

The space is open and inviting, able to accommodate large groups, as well as intimate booths and a large, fully stocked bar. The artwork celebrates the industrial background of Shockoe Bottom while feeling modern and clean.

One of the main reasons we love LuLu’s is the pride every server we’ve encountered here has in the place. Our server on this occasion handled his duties admirably, keeping drinks filled, but more important, you felt as though he had a real stake in the success of the business. He knew every bit of the menu, making helpful (though regrettably unheeded) suggestions with detailed descriptions of the executions and made a point to make sure we knew about the Sunday brunch. Given the fly-by-night nature of the restaurant business, it speaks volumes to us when so much loyalty to one’s employer is evident in the staff.

While it’s easy to focus on "the next big thing" and the age-old Richmond institutions, there are places somewhere in-between that either transcend early buzz to become a mainstay or fade away. If you haven’t been by in a while, we can vouch that LuLu’s continues to earn consideration as an institution in the making.

Richmond.com
For the full review, click here: http://www2.richmond.com/entertainment/2010/oct/08/lulus-restaurant-review-ar-591830/